NOW ENERGY IS A MATTER OF TASTE.

28BLACK is different – refreshingly different in taste.                28BLACK is natural – pure and without artificial ingredients.                28BLACK stands for a new generation of energy drinks.

No taurine. No artificial flavors. No artificial colors. No preservatives. Nothing synthetic means no synthetic taste. Pure energy. Purely natural.

Selective, health-conscious consumers who have otherwise been skeptical of energy drinks now have a choice, and they’re choosing 28BLACK. While 28BLACK has a nearly equal share of men and women in its consumer base, the defined target group of 28BLACK is still distinctly different from the rest: 28BLACK is for those who think and work creatively. 28BLACK is for those who need additional energy during their hectic everyday city life. For those going out to party. For those who have a progressive sense of style and whose social and work schedules find them without enough time in the day.

With 28BLACK the day now has 28 hours. Four hours more for creativity, socializing, and all the rest an average day doesn’t allow.